Is Your Business on Page One? No? Get Optimized!
Powerful Small Business Optimization Tools - Social Media Planning & Strategy
Trying to get found online as a local business comes with both advantages and challenges. Local Search sites such as Google Places are key to generating first page presence with online consumers looking to find qualified local businesses by searching for "what" and "where".
Social media marketing. LinkedIn. Facebook. YouTube. MySpace. Twitter. Foursquare. Blogs. Where should busy owners spend their time? Social media can support other campaign elements in various ways especially content development and link building. It also allows you to listen to what your customers are saying about you and to start speaking directly with them. Social Media Marketing (or Social Bookmarking) is a way to share your website and its content with the world.
It's obvious that mobile platforms are becoming more and more of a consideration when it comes to internet marketing. If you are trying to market on the mobile web, you need to consider the importance of creating entertaining and quality content that can be easily consumed on mobile devices such as smartphones or tablet computers.
It's a first page world. SEO is an important and in fact vital part of any business's online presence. Put simply, S.E.O. is the "tweaking" of a website so that it'll be displayed right at the top of a Search Engine's results pages. This optimization is an important aspect of any kind of Search Engine marketing that you do; the ultimate aim being to achieving the highest organic ranking possible for your targeted keywords and phrases.
Search Engine Marketing is a form of Internet marketing that promote Web sites by increasing their visibility in search engine result pages through the use of SEO, paid placement (aka pay per click PPC), contextual advertising and paid inclusion.
Why does a business website matter? Because your customers want it! It’s where they go to get the information they need to make an informed buying decision. And in today’s all-out battle for business, the spoils often go to the business with the best site. Websites are versatile, allowing you to interact with a potential customer in a number of ways and it functions as your connection to the world. Websites have the capability to advertise your business, and allow potential customers to connect with you.